Now Enrolling — 12 Weeks

You Built
Something.
Now Lead It.

A group container for creative entrepreneurs who are successful, exhausted, and done shrinking inside the business they built.

Book a Call with Alex

Spots are limited. This is a real conversation, not a sales pitch.

The truth

You know what to do.
You're just not doing it.

You've built a real business. Clients come back. Revenue is there. On paper, it looks like success.

But you're saying yes when you mean no. You're avoiding the hard conversation — again. You dropped your rate because you were afraid of what they'd think. You're working more and enjoying it less.

This isn't a strategy problem. It's a power problem.

And no course, template, or content strategy is going to fix it.

Sound familiar?
  • You people-please clients and resent it afterward
  • You overwork because saying no feels impossible
  • You avoid hard conversations until they explode
  • You underprice — or feel trapped at a rate you hate
  • You know what you need to do but you stall
  • The business you built feels like a cage
  • The joy that started this is somewhere — but you've lost the thread
What The Dojo is

Not a course.
A place to practice.

"A dojo is not a classroom. You don't come to take notes. You come to do reps — in front of other people, on real situations, until the thing you couldn't do becomes the thing you do automatically."

— How we work here
This is not
  • A course with modules to complete
  • A community where you lurk in silence
  • More information about what to do
  • A place to feel good about staying stuck
  • Theory without practice
  • Safe in a soft way
This is
  • Live coaching on your real situations
  • A room of women doing the work out loud
  • Practice saying the hard thing
  • Learning to hold a boundary under pressure
  • Identity work that shows up in your revenue
  • Safe in the way that builds something
The 12 Weeks

Every phase builds on the last. We go inward before we go outward. That's not accidental — it's the only order that works.

1
Weeks 1–3
Safety
Most entrepreneurs are operating from subtle fear — fear of losing clients, upsetting people, being seen as difficult. We name it, trace it, and slow it down.
Goal: You feel safe telling the truth.
2
Weeks 4–6
Internal Power
This is identity work. Who are you being in your business? We dig into people-pleasing, self-abandonment, and approval addiction. The patterns that run everything.
Goal: You stop abandoning yourself.
3
Weeks 7–9
External Power
The internal work meets the real world. Client boundaries. Pricing confidence. Difficult conversations. Team leadership. We practice live.
Goal: You lead your business instead of reacting to it.
4
Weeks 10–12
Mastery
You stop overthinking. You start executing cleanly. Decision speed. Simplification. Doing only what you love. The joy that started this — back.
Goal: You experience yourself as a powerful creator.
The room

The group
is the work.

You can read about boundaries alone. You can journal about people-pleasing alone. You can think about hard conversations alone.

Or you can watch a woman just like you say the thing she's been avoiding — to a real client, in real time — and realize: I could do that.

That moment doesn't happen in a course. It happens in a room. Every week, this room will remind you that you're not the only one, and that what feels impossible is just unpracticed.

The community is alive. It's designed to be. Conversations, not content.

  • "Oh. It's not just me."
  • "She said that to her client?"
  • "Wait — I could do that too."
  • "I didn't know I was allowed to do that."
  • "Watching her made me braver."
What you leave with

Not theory.
Actual shifts.

01
Clean Boundaries
Not the script. The actual ability to hold a boundary without apologizing for it, without explaining it to death, without the guilt spiral after.
02
Pricing Confidence
You stop dropping your rate every time someone pushes back. You know what you're worth and you can say the number without flinching.
03
A Leadership Voice
You stop managing up and start leading. With your team, with your clients, in conversations you used to dread.
04
Joy Back in the Work
You started this because you loved the craft. The Dojo gives you back the version of yourself who loved it — and teaches her to run things.
05
Decision Speed
You stop overthinking. You stop circling. You make clean decisions and move. That alone changes everything about how you run your days.
06
A Room That Stays With You
These women watched you do the work. That's not a network. That's a community. It doesn't end at week twelve.
From Alex
Alex on stage — Only Do What You Love
Only Do What You Love

No one teaches you
your professional self.

I've spent years working with creative women — interior designers, brand strategists, photographers, studio owners. Different businesses, same patterns. People pleasing. Avoiding the hard conversation. Hiding from their own pricing. Building a team and wondering why it's not working. Knowing exactly what to do on Sunday evening and dreading Monday anyway.

What I do with someone in a year of private coaching — I've built into 12 weeks. One call every week. Two one-on-one calls included. Real situations, live coaching, a room full of women who are done with the version of themselves that keeps shrinking.

The cage you built is real. So is the way out.

— Alex

What's included
  • →12 weekly group calls — 1 hour each, live coaching on real situations
  • →2 private 1:1 calls with Alex included
  • →A small, curated group — not a crowd
  • →Community access throughout the 12 weeks
  • →The room stays with you after week 12
Investment
$2,000
Payment plans available on the call

Ready to stop
reacting
and start leading?

Book a call with Alex. It's a real conversation — not a pitch. We'll talk about where you are, where you want to be, and whether The Dojo is the right room for you.

Book Your Call

No pressure. No scripts. Just an honest conversation.